Resume

Rajiv Ranjan

Brand Designer & Art Director. 14+ years

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Profile

Brand designer and art director with 14+ years building identities, packaging, and digital products for lifestyle, technology, and cultural brands. I lead engagements from strategy and concept through art direction, design systems, and rollout, and have shaped work for 300+ brands, including Adidas, Flipkart, Swiggy, Ather Energy, and Indiatimes.

I pair expressive, opinionated craft with systems that scale, and I build AI deeply into my practice: I work in Claude Code to prototype and ship interfaces, design and maintain design systems with Claude, and create custom Claude agents that automate design and content workflows.

Experience

Design Lead

Lazy Eight

Jun 2022 – Present

  • Lead brand identity programs end to end, defining the visual system and writing the guidelines that keep it consistent at scale.
  • Direct the creative process from brief to delivery: concepting, art direction, and final production across print and digital.
  • Design packaging that earns shelf presence in store and converts across e-commerce.
  • Prototype and ship responsive, on-brand web, increasingly building production front-ends directly in Claude Code.
  • Codify reusable design systems and component libraries, using Claude to draft, document, and maintain them.

Co-Founder & Design Director

Doubleclap (doubleclap.co)

Dec 2018 – 2021

  • Founded and ran the studio; built and led a multidisciplinary team across branding, web, packaging, and illustration.
  • Scoped projects and set schedules with clients and producers, keeping delivery on time and on budget.
  • Owned creative QA, reviewing and directing every output for precision, consistency, and craft.

Art Direction & Graphic Design

Animal, New Delhi (weareanimal.co)

Dec 2015 – 2017

  • Designed complete brand identities for Indiatimes, Whatshot, Gadgets360, MensXP, and DLF Cyberhub.
  • Conceptualised physical brand activations and installations for Adidas.
  • Directed photoshoots, motion, and social content for Snapdeal, Housing.com, Microsoft Sprightly, and Clovia.

Graphic Design

Opposite HQ, Goa (oppositehq.com)

Dec 2012 – 2015

  • Built foundational branding and packaging for early-stage startups including Swiggy, Ather Energy, Tea Trunk, Cheripo, and Postman Pictures.
  • Designed kaipoche.co, one of India’s first parallax-scrolling websites.
  • Contributed to a studio site shortlisted for Design for Digital at the 2013 Kyoorius Design Awards.
Expertise

Brand Strategy · Brand Identity · Design Systems · Packaging · Art Direction · Editorial · Responsive Web · Pattern Design.

AI & Tooling

I treat AI as a core part of the design practice, not a novelty:

  • Claude Code for prototyping and shipping production interfaces and websites.
  • Design systems with Claude, used to generate, document, and maintain tokens, components, and guidelines.
  • Custom Claude agents that automate design, content, and production workflows.

Illustrator · Photoshop · Figma · After Effects · Claude / Claude Code.

Education
  • 2008 – 2012
    B.Des, Communication Design
    National Institute of Fashion Technology, Mumbai
Recognition

Finalist, Design for Digital, Kyoorius Design Awards (2013).

Selected Clients

Adidas · Flipkart · Swiggy · Ather Energy · Indiatimes · MensXP · Snapdeal · Housing.com · Microsoft · DLF · Gadgets360 · Tea Trunk · Sugar.

Contact
rajivetcetc@gmail.com
+91 85271 14519 Instagram, @random.projekt ↗︎ LinkedIn ↗︎

Available for mid to senior brand design roles, based in New Delhi.