Harajuku Tokyo Cafe
Packaging and brand building for a premium, eccentric bakery and beverage chain in NCR.
Project information
Brand Identity & Packaging Design.
Harajuku Tokyo Cafe is a premium yet eccentric bakery and beverage chain in NCR, built to bring Japanese flavours to the Indian palate with a quirky, unmistakably loud touch.
Rather than reach for the calm restraint usually associated with Japanese design, the identity takes its cue from Harajuku street culture: saturated colour, playful characters and packaging that wants to be noticed on the counter and carried out the door.
The system runs from the logo and an illustrated icon set through to packaging, menus and the in-store experience, holding one consistent personality across every touchpoint while leaving room for the range to keep growing.
