Mojo Jojo
Brand identity and album art for an electronic producer blending Indian folk, pop and electronic.
Project information
Brand Identity & Album Art. Made at Doubleclap.
Akshay Johar, known as Mojo Jojo, is an electronic music producer and DJ whose sound blends Indian folk, pop and electronic. He came to Doubleclap after we cut a motion poster to one of his tracks and tagged him in it, and asked for an identity that carried the same energy as the music.
The brief was personality first: something desi and playful that could sit on cover art, merch and social without feeling like a stock DJ logo. The identity takes its cue from vintage Indian matchbox label art and everyday kitsch — bold, saturated, characterful — carried into a wordmark, mascot and system loud enough to hold its own next to the music.
From there the identity extends into a set of album and single covers, each treating the same visual language differently while staying unmistakably his. It was a genuinely fun project, the kind where the brand and the artist are the same thing.
