Gadgets 360
A launch campaign and brand language for NDTV's move from tech reviews to a full e-commerce platform.
Project information
Art Director. This work was done during my tenure at Animal, New Delhi.
Gadgets 360 had built its name as a place people went to read reviews and argue specs. The brief was to carry that authority into a different business: a full e-commerce platform where people would not just research technology but buy it.
The problem was register. A review destination earns trust by being neutral; a shopping platform has to feel warm, quick, and worth returning to. The brand had to make that shift without throwing away the credibility it had spent years building.
The strategic move was to lead with feeling rather than features. We built the launch around a single idea, #GadgetLove, that named the attachment the audience already had to their devices, framing technology as objects people want, wait for, and care about.
The campaign ran on bold, high-energy visuals that borrowed the language of electronics and turned it into something emotional, playful and direct. The identity kept one anchor: NDTV's signature red dot, reworked into a dynamic symbol that introduced the rebrand while signalling heritage and trust.
Across logo, campaign, and social, the system behaves the same way: confident, warm, and unmistakably about the love of gadgets. It gave a review brand a credible way to become a place people buy from, without losing the reason they trusted it.
